Facebook Advertising
With more than two billion users registered around the globe, Facebook is here to stay.
Other social media sites have come and gone, and there is a handful that users have transitioned to, including Instagram, Snapchat, or twitter, for example. However, when it comes to figuring out the best way to leverage your marketing dollars, Facebook leads the way.
Why Facebook Advertising?
By offering hyper-accurate audience segmentation and targeting, Facebook goes beyond what other platforms such as Google or Yahoo! can do. It understands your market share better than you do, and even better than some longtime professional marketers do.
Facebook users voluntarily share their likes, dislikes, and wishes to friends and family within their network. Without infringing on users’ privacy, the Facebook advertising platform offers business owners the chance to be seen by the most qualified leads in the marketplace.
What Makes Facebook Appealing to Marketing Agencies
Having developed programs to study a wide range of information from users, Facebook advertising can be targeted based on factors such as:
- Age
- Gender
- Geography
- Inner Circles
- Level of Education
- Likes and Dislikes
- Linguistics
- Place of Employment
- Relationship Status
Advertising Models
Facebook ads aren’t a one-size-fits-all platform. You can easily promote your Facebook business page or website and choose from pay-per-click or pay-per-impression models.
How to Optimize Facebook Advertising
There’s a learning curve required to capitalize on the Facebook advertising model, similar to the time and effort needed to make Google ads work.
The good news is that you don’t have to spend months or even years studying through trial and error. RC Strategic Group has the expertise to handle all the integration work for you.
Get Helpful Advice
It’s important to note that while Facebook ads are extremely effective, end users are always prioritized. Facebook users assume that this platform is mainly used for building connections rather than shopping. Therefore, the more targeted the advertisement, the more likely a given user will be receptive to the message.
This is where RC Strategic Group comes in.
We have a talented pool of social media marketers who craft headlines and descriptions that appeal to targeted demographics.
Connect With Us
We help you skip rookie mistakes and jump right into leads and sales. To learn more about whether Facebook advertising is right for your business, contact us today. We work with companies of all sizes in Florida and the surrounding areas.